● About
Experience at
a glance
I pay my respects to the Elders past, present and emerging,
5+ years of Commercial Graphic Design
200+ Packaging SKUs Managed
3 National Brands Led
Top 5% Communication Design Graduate
Master of Design UNISA
Adelaide, South Australia
Creative Direction
Packaging
Photography
Branding
Illustration
Bell Chemicals is an Australian manufacturer of specialist cleaning and chemical solutions. While the business had built a strong reputation, its visual identity no longer reflected the innovation, professionalism and bespoke quality behind its products.
I was tasked with evolving the existing identity into a refined brand system that could support future growth while preserving the recognition the company had already established.
● Brand Refresh
Bell Chemicals
I create thoughtful visual identities, packaging and illustrations that help brands communicate with clarity, confidence and creativity.
● Cafetto Packaging System
A Global Packaging System
Maintaining and expanding Cafetto's global packaging system while supporting the launch of a new product across packaging, promotional merchandise and international trade show marketing.
World of Coffee Geneva is one of the coffee industry's largest international trade exhibitions, bringing together brands, suppliers and professionals from around the world.
To help Cafetto stand out within a highly competitive exhibition environment, I developed an interactive illustrated competition designed to encourage visitors to stop, engage with the stand and discover the brand.
● Large Scale Illustration
Interactive Exhibition Stand
● Motion Design
Animating the Story
Behind the Cafetto Brand
The Cafetto logo is inspired by the internal workings of a coffee machine, a thoughtful piece of symbolism that isn't immediately obvious to most audiences.
To help communicate the meaning behind the identity, I created an animated explainer that brought the logo to life through illustration and motion design.
Following the refinement of the Bell Chemicals brand, I wanted the photography to reflect the same sense of professionalism, precision and innovation established within the new visual identity.
Rather than relying on generic industrial imagery, I developed a visual direction that presented Bell Chemicals' products and environment in a more considered and contemporary way.
● Creative Direction & Photography